The consumer has evolved their way of buying: more informed processes, in which evaluation and comparison are essential in decision-making and in which their expectations in the relationship with brands have changed.

In addition, the context of the Retailers industry is challenging, a complex environment, in a globalized and hyper-competitive world, in which they no longer only compete with other Retailers but with large platforms and Marketplaces.

Therefore, in customer acquisition/sales marketing, it is time for transformation, to rethink smarter and more automated processes and operating models.

At AscendMakers, based on the experience of developing technology for Retailers, working on its development together with Retailers and accompanying them in their transformation processes, we have developed a report that explains in detail the changes in the consumer, the challenges that a Retailer faces in the next three years and the positive impact on business that embracing automation and AI can have to be more agile, precise and relevant in the communication of their products to consumers.