Consumers have evolved their buying habits: they now engage in more informed processes where evaluation and comparison play a key role in decision-making, and their expectations as for relationships with brands have changed significantly. 

In addition, the Retail industry faces a challenging, complex environment in a globalized and hyper-competitive world, where retailers no longer compete solely with each other but also with large platforms and marketplaces. 

In customer acquisition and sales marketing, it's time for transformation — rethinking smarter, more automated processes and operating models is essential. 

At AscendMakers, based on our experience in developing technology for Retailers and accompanying them throughout their transformation processes, we have created a comprehensive report.  

This report details the changes in consumer behavior, the challenges Retailers will face over the next three years, and the positive impact that adopting automation and AI can have in making businesses more agile, precise, and relevant when communicating their products to consumers.